Very clever, McDonalds!  Equating one of your signature meals—the Egg McMuffin—to “excellence” is a bit of a stretch, but then seeing the term take off into our daily lexicon is, well, pure genius!  Whereas other companies struggle mightily to get their share of the American mind, McDonalds has had a good track record with their marketing campaigns, getting us to admit just how much we are “lovin it,” or at various times getting us to rap their entire menu, and even getting us to bet one another Big Macs as we sink baskets with Dwight Howard and LeBron James (and earlier Larry Bird and MJ) “over the Grand Canyon, off the scoreboard, with nothing but net.” Good marketing has always seemed to find its way into our lives and language, but even the best commercials can be short-lived.  Today’s kids…

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