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Marketing Technology Manager

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Department:
Marketing
Location:
Kennett Square, PA
Type:
Full-time
Compensation:
Commensurate with experience
Benefits:
Chatham Financial provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, an Employee Assistance Program (EAP), paid holidays and paid time off.

Overview:

We don’t simply hire employees. We invest in them. When you work at Chatham, we empower you — offering professional development opportunities to help you grow in your career, no matter if you've been here for five months or 15 years. Chatham has worked hard to create a distinct work environment that values people, teamwork, integrity, and client service. You will have immediate opportunities to partner with talented subject matter experts, work on complex projects, and contribute to the value Chatham delivers every day. 

Chatham’s Marketing team is seeking an experienced, customer-focused marketing technology manager. This role will have ownership of our public website focusing on client experience, leading our analytics and measurement efforts, with an ultimate focus on conversions. This position will also lead initiatives including performance optimization, SEO and SEM, and partner with other marketers in channels such as email, video, and landing pages, as well as marketing automation and Salesforce integration.

In this role you will:

  • Manage the website architecture, publish content via the website content management system, run SEO and SEM efforts in partnership with sector and brand marketers.
  • Troubleshoot and resolve website issues and technical CMS-related tasks that could include page speed improvements, plug-in management, integrations and more. As well as be a key person to bring forward new concepts, ideas, and strategies.
  • Continually evolve and optimize Chatham’s website to reflect our brand story and educate and guide businesses at all stages of the decision-making cycle.
  • Manage external vendor relationships, such as developers or agency resources.
  • Optimize, measure, analyze, and provide insights surrounding our digital marketing efforts. Providing the best client experience in our digital channels with a focus on conversion.
  • Partner alongside the Marketing team to build interfaces with business users, product, engineering, system administrators, platform, and UX/UI teams. 

Your impact:

With digital channels being the most consistent way clients and prospects engage with Chatham's brand, marketing, and content, this role will directly impact the quality of our clients' experiences, encouraging them to access Chatham’s value and engage directly with us. These interactions have a direct impact to sales and business activities and success. This role will partner with the entire marketing team as well as with key stakeholders in our sales and CRM teams in partnership with sector marketing leads. The role will also interact with our technology teams, including information security, platform, product development teams, and UX/UI teams. 

Contributors to your success:

  • Bachelor's degree or higher in marketing, digital marketing, or a related field.
  • Minimum of three years of experience working in digital marketing or marketing technology. 
  • Expert in website content management. Experience with CraftCMS is a plus, but experience in one of the major CMS platforms (WordPress, Drupal, Sitecore, etc.) is required.
  • Experience with Google web tools is required. Necessary tools include Google Analytics, Search Console, and Tag Manager. Strong preference for Google Ads, Google Optimize, and Data Studio.
  • Knowledge of standard and current SEO practices required; experience with SEO attribution reporting.
  • Strong project management skills; use of a project management software, such as Asana or Jira.
  • Balance between technical and marketing expertise with a focus on user experiences that lead to key actions and conversions. 

Preferred Experience

  • B2B experience is preferred. Experience working in financial services or other regulated industries is a plus. Background at an agency or a corporate centralized marketing team is also a plus.
  • Proficient in HTML and CSS as well as SEO and SEM practices and tools. (SEMRush, Moz, etc.) 
  • Experience in and working with marketing automation systems, such as Pardot or Marketo.
  • Working with business intelligence tools, such as Tableau or PowerBI.
  • High proficiency with MS Excel, as is with MS Word, PowerPoint, and Outlook.
  • Experience with social media platforms, specifically LinkedIn.

Essential behaviors, skills, and attitudes required for success in this position:

  • Strong collaboration skills are a must.
  • Balance between technical and marketing expertise with a focus on user experiences that lead to key actions and conversions. 
  • Ability to generate the ideas and perform hands-on work to execute on those ideas is a critical part of having a positive impact at Chatham.  
  • Have a proven ability to find creative solutions to challenges and take actions that lead to results. An eye towards keeping up on trends and general digital marketing knowledge and looking to apply those trends is encouraged. 
  • Effectively communicate, present, and defend concepts to stakeholders while balancing that with business needs and an open mind to new perspectives and feedback. 
  • Hands-on understanding of tracking, reporting, and performance measurement is required. Using insights to inform and continually improve performance is the ultimate goal.

About Chatham Financial:

Chatham Financial delivers financial risk management advisory and technology solutions to organizations across industries and around the world by helping companies maximize value in the capital markets. At Chatham, we help businesses improve their bottom lines. But that’s not the only place we’re committed to making an impact. We look beyond our clients, too — enhancing the markets where we work, supporting the clients we partner with, helping our employees thrive, and giving back to the world at large. And when you join Chatham, you’re an integral part of this equation, enabling us to live this purpose-driven philosophy every day. 

Please note that our company has adopted a COVID-19 vaccination policy for office-based employees to safeguard the health and well-being of our office-based employees and visitors. As a condition of employment, our office-based employees working on-site are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law. This is an office-based role that requires the employee to work on-site.

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